Public Relations Writing

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If you work in real estate, people often read about your work in places you do not control.

A home you are selling may appear on an MLS listing page. Your background may appear on your agent profile page on your brokerage website. A property, project, or business move may be described in a news article, industry publication, or press release.

In each of these places, people rely on clear facts. They need to understand what the home is, what is happening, and who is involved.

Whyte-Hall Communications Network prepares this writing so the information connected to your work is clear, steady, and easy to follow.

This work may include:

• property listing press releases 
• agent bios for brokerage websites and LinkedIn profile pages 
• property fact sheets 
• property announcement articles 
• interview talking points 
• background summaries for reporters 
• holding statements 
• key message and question-and-answer pages

Each document explains a specific situation.

• A press release explains that a home has been listed, sold, or announced.
• An agent bio explains who you are and how you work.
• A fact sheet lists the key details of a home or project in one place.
• A property article explains the same information in paragraph form.

Interview notes and background summaries help you stay clear when speaking with reporters.

Statements and message sheets help explain a situation when questions arise.

Property Listing Press Releases is a written announcement that a home or property has been placed on the market. It explains the address, property type, features, and key details in a clear order.

Agent Bios for Brokerage Websites
A page that explains who you are, what work you do, where you work, and your experience. Used on brokerage websites, LinkedIn profile pages, and media materials.

Property Fact Sheets
A short, organized page listing the main facts about a home, building, or development, including address, size, layout, price, and features.

Property Announcement Articles
A longer explanation of a home, building, project, or business update written in paragraph form.

Interview Talking Points
Notes prepared before speaking with a reporter, podcast, or publication to keep answers clear and steady.

Background Summaries for Reporters
A summary that gives reporters the key facts about a property, project, or person before an article or interview.

Holding Statements
A short first response used when a situation requires a public statement before full details are available.

Key Message and Question-and-Answer Pages
Prepared responses to likely questions before an interview, announcement, or public situation.

 You may need this writing when:

• you are announcing a property listing 
• you need a new agent bio for your brokerage website 
• you want a fact sheet for a property or development 
• you are preparing to speak with a reporter 
• you are being interviewed for a podcast or article 
• you need to respond to a situation connected to your work

To prepare the writing, you provide the basic facts.

This may include:

• property address 
• MLS listing link 
• price and property details 
• names of people or companies involved 
• dates, locations, and key facts 
• your current bio or background notes 
• any links, notes, or source material 

If everything is not organized, you can describe the situation in plain language first.

You will receive a completed draft based on the information provided.

This may include:

• a press release 
• an agent bio 
• a property fact sheet 
• a property article 
• interview talking points 
• a statement or response page 

Each document is written so it is clear, structured, and ready for your review.

First, you send the details about the home, project, or situation.

Next, the information is reviewed and organized.

Then the draft is written and sent to you.

After that, any factual updates or corrections can be made.

It helps to gather:

• the exact document you need 
• the subject of the document 
• names, dates, and locations 
• the property listing link, if available 
• any notes or existing material

 If you need a press release, agent bio, fact sheet, or other real estate writing, submit a short description of the situation and the document you need prepared.