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A closer look at real estate communication, public relations, professional practice, and the experiences behind the work.
Explore articles, communication research, media and messaging observations, and Practice Profiles that examine how real estate information is presented, understood, and used.
Agents Don’t Have a Writing Problem. They Have a Story-Sense Problem
Real estate professionals can communicate a transaction clearly and still miss the larger story surrounding the property, people, neighborhood, or market. This article examines what story sense means and why it matters.
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How to Write a Real Estate Press Release: Start With the News, Not the Property
How to Write a Real Estate Press Release: Start With the News, Not the Property
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